Who We Are & What is Our Mission

We strive to provide exceptional storytelling content that combines fun and benefit, leaving a positive impact on the lives of children and educators.

Our Story

Our journey began in 2025 when we discovered a significant gap in the market for Arabic children's stories - a gap between entertainment and practical application. There are fun stories, and there are educational books, but rarely do we find stories that combine the two in a smooth and engaging way.

From here, the idea of "Athar Aldaw" (The Impact of Light) was born - a unique story collection aimed at providing enjoyable content that carries educational values, accompanied by practical tools that help the child transform what they learned into daily behavior.

Today, "Athar Aldaw" has become an integrated platform featuring a variety of stories and interactive tools that serve both children and educators alike.

Our Vision & Mission

Our Mission

To provide exceptional storytelling content that combines fun and benefit, while offering practical tools that help children and educators transform values and concepts into daily behaviors, creating an integrated educational experience that enhances family communication.

Our Vision

We aspire to be the leading platform in providing Arabic storytelling content that combines fun, learning, and practical application, contributing to the development of a conscious generation capable of facing modern challenges with confidence and creativity.

Our Values

Our philosophy is built on a set of core values that guide everything we do

Family Communication

We believe that a good story is one that creates a bridge for communication between the child and the family, so we design our content to be a catalyst for family dialogue and interaction.

Integration & Comprehensiveness

We believe in the importance of integration between fun, learning, and application, and we seek to provide content that addresses various aspects of the child's personality: mental, emotional, and social.

Quality & Creativity

We are committed to providing high-quality storytelling content characterized by creativity in style, ideas, and drawings, adhering to international children's literature standards.

Openness & Diversity

We believe in the importance of openness to different cultures and respect for diversity, and we seek to provide content that promotes these values among children.

Authenticity & Modernity

We are keen on providing content that combines authenticity in values and modernity in style and approach, to be suitable for the current generation and connected to its cultural roots.

Continuous Growth

We believe that learning is a constant journey, and we are committed to continuously developing our content to keep pace with children's changing needs and help them grow in a balanced way.

The Author

Meet the writer and creator behind the stories of "Athar Aldaw"

Shaher Dhaoui

Author, Researcher, and Technical Consultant

Tunisia, 1996

Author, researcher, and consultant in Enterprise Resource Planning (ERP), with a multidisciplinary scientific background combining technology, sports science, and data analysis.

Academic Background:

• Degree in Sciences and Techniques of Physical and Sports Activities
• Degree in Information Technology (IoT Specialization)

He focuses his research on integrating modern technologies such as the Internet of Things (IoT) and Artificial Intelligence to enhance performance in multiple fields such as industry and robotics.

Educational Vision

His professional and consulting experience in developing ERP solutions has provided him with a deep vision of how to transform data and knowledge into tangible tools that help improve life and work, and this is reflected in his stories that go beyond entertainment to be applied educational tools.

Literary Style

Shaher is characterized by a unique style that mixes science fiction and practical wisdom, presenting literary texts that combine creativity and educational guidance. He writes short stories and poetry for children and adolescents in a style aimed at stimulating curiosity and promoting critical thinking.

"A writer and thinker who reflects the spirit of the modern era through his works, striving to provide educational storytelling content that combines authentic values and modern style, to be a reliable reference for parents, educators, and children alike."

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